Finding a true problem space

August 23, 2015 § Leave a comment

‘There are people who are already making reusable pads and doing great stuff. There was no use for us to make a better pad,’ Iwai says. Their approach was to create an affordable, easily transportable kit that would help girls wash and dry their reusable pads in relative privacy.

An Innovative Solution To Menstrual Hygiene In Developing Countries

Don’t worry about the size of your headline font in week one.

February 20, 2013 § Leave a comment

Don’t worry about the size of your headline font in week one. You don’t need to nail that perfect shade of green in week two. You don’t need to move that “submit” button three pixels to the right in week three. Just get the stuff on the page for now. Then use it. Make sure it works. Later on you can adjust and perfect it.

From “Getting Real: Ignore Details Early On,” by 37 Signals. The whole essay is awesome.

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