People want more choices. / More choices make people sad.

“People will often want more information than they can actually process. Having more information makes people feel that they have more choices. Having more choices makes people feel in control. Feeling in control makes people feel they will survive better.”

– Susan Weinschenk

BUT

“The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”

– Barry Schwartz