Making Things

April 4, 2011 § Leave a comment

“This focus on delivery must underpin everything we do. It’s understandable for designers to want strategic roles, as we encounter tactical limits. But in claiming the territory of design thinking, we must never forget the design doing, where true craft and talent turns thought into results.”

From “The Fall and Rise of User Experience,” keynote speech by Cennydd Bowles at IA Summit 2011

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