Mark Rolston from Frog Design on Research

March 30, 2011 § Leave a comment

“It’s less about data and more about beginning to empathize. … The strongest outcome is our stories—a way to bring the customer along. You can do it with metrics and data, but that often [omits] the critical aspects of the data. It’s trying to make these human factors much more tangible.”

Frog Design: ‘Chinese soccer moms’ and why software is king

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